Start with the decisions that make your collection recognisable.
Define fashion brand DNA and a coherent creative direction
Brand DNA records the identity behind a collection: consumer, positioning, visual references, voice and values. Aimily brings this context into the Creative & Brand workspace so merchandising, product development and launch work can refer to the same decisions. AI helps structure proposals; your team reviews and saves the direction.
A practical workflow
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Write the brief. Describe the season, category, intended consumer and purpose of the collection. Mark untested assumptions as assumptions.
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Gather references. Add images and research you have the right to use. Explain what each reference contributes rather than copying a competitor’s product.
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Define identity and consumer. Review positioning, voice, values and consumer needs. A generated persona is a working hypothesis, not proof of demand.
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Review downstream impact. Save the chosen direction and inspect the consequences for assortment, materials and communication. Revisit affected decisions when the brief changes.
What to check before moving on
Before building the range, confirm the intended customer, price position, visual direction and decision owner. Use interviews, sales evidence or other research to challenge the assumptions. A saved brief provides context; it does not automatically approve every downstream proposal.
A draft becomes usable when the relevant people review the data and evidence. AI suggestions, an exported file and a recorded approval are different states. Missing information remains visible; it is not a verified supplier fact.
Plans and access
Aimily Individual: €99/month for one person. Aimily Team: €199/month for up to 4 people. Enterprise: by agreement. The account trial lasts 30 days. See current plans and conditions before subscribing.
Continue in Aimily
Questions
How much does Aimily cost?
Aimily Individual: €99/month for one person. Aimily Team: €199/month for up to 4 people. Enterprise: by agreement. The account trial lasts 30 days. See current plans and conditions before subscribing.
Can I use this from ChatGPT?
Aimily has an authenticated MCP integration for compatible assistants. Connected private accounts can work with their accessible collections. Public availability in the OpenAI directory has not yet been verified. See the connection page for the current access options.
No credit card required.